From the Web to the Wiki nobody's been around the digital block like HLD. Working "back-in-the-day" with on-line pioneers like America-On-line, 1-800-Flowers.com and Microsoft, the HLD Digiratti really know their stuff. They also know at the end of the day, it's not as much about programming and techno savvy as it is about the user experience, extending the brand and building relationships. Inviting your customers in so they can touch and feel the brand for themselves. Yeah they're geeks and proud of it but they know it takes all of the agency disciplines playing together in the sandbox to craft an on-line strategy that works with the big picture of the brand.